Ready to jump into the world of online dating apps? Here's the best place to start. Valentine's Day is practically here! While all the single folks take a moment to sigh loudly, let us remember there is still time to find love or even something casual before the holiday.
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Great question, Carl — this is both an easy and difficult question to answer. There isn't a one-size-fits-all set of key performance indicators KPIs , but what follows is a primer that will provide a few things to think about. Obviously downloads are a key metric for any app provider, but the number means nothing without context. Apps present a unique opportunity for brands, and they should not be treated as an app version of the website. The best apps have "stickiness" and offer something inherently valuable to users.