These days, looking for your one true love with a dating application is completely socially acceptable. As the demand for dating apps grows, the market seems to be flooded with enough dating apps of all types, yet, most of them are nothing more than Tinder clones, lacking any unique selling points and innovative features. Over 11 million U. That is more than twice as much as the amount of U.
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Great question, Carl — this is both an easy and difficult question to answer. There isn't a one-size-fits-all set of key performance indicators KPIs , but what follows is a primer that will provide a few things to think about. Obviously downloads are a key metric for any app provider, but the number means nothing without context. Apps present a unique opportunity for brands, and they should not be treated as an app version of the website.
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