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The online dating business has some attractive characteristics. For one, it has enjoyed significant growth as the practice of meeting a potential partner online has become mainstream -- it's not a fad that's going to dwindle away. I believe part of that trend is due to the fact that as people wait longer to get married, they begin to exhaust their "real world" network, which is based on school friends, work acquaintances, and interest groups. In that context, online dating opens up a huge new pool of potential candidates that singles on a search would never have otherwise discovered. Online dating is one of the services that Internet users have shown a willingness to pay for since the dawn of the World Wide Web. However, the emergence of the "freemium" model, whereby the site or application offers a free service to entice a small percentage of users to upgrade to a paying version has hurt Match Group's flagship property Match. As the company warns in its offering prospectus , "It is possible that a new product could gain rapid scale at the expense of existing brands through harnessing a new technology or distribution channel, creating a new approach to connecting people or some other means.

Last Updated: March 31, References. This article was co-authored by Marissa Floro, Ph. Marissa Floro, Ph. Floro received her Ph. There are 10 references cited in this article, which can be found at the bottom of the page.

Hookup culture and casual dating : Also known as the thing that has basically replaced real dating over the past 20 years or so, and the thing that your parents and grandparents bitch about because "nobody has a real conversation anymore. We all know that's not true, however, and the glorious combo of online dating and dating apps has forever changed the way that singles connect. When we think dating sites, we usually think about the likes of eharmony and Zoosk and other marriage-minded options. But not every single person is trying to participate in the next cuffing season. Everyone gets stuck in a rut at some point, and let's face it, trying to take strangers home from the bar or constantly hitting up your ex who you know is DTF can get old.