Want to discuss? Please read our Commenting Policy first. What could be classier than Tinder, you ask? You might wonder: If your potential matches are curated based on who your friends think you might like, why not just wait for a real-life introduction?
From multilevel marketing to political and health campaigning to promoting local gigs, Tinder users are appropriating the platform for their own purposes. And these can often have little to do with sex or dating. They come with their own marketing, vision for use and sets of features, which they regularly update and often change in response to user activity. For this reason, Duguay says, the paper engages with Tinder as a way to think through what appropriation looks like in this back-and-forth relationship between users and apps. She next looked at dozens of media articles about people using it for purposes other than social, romantic or sexual encounters.