From the brewer: We have a date on the case of the beer at dating time. We use the Julian date code. The date is marked on the cases only with the month and the day of the month. It's written in yellow ink on the bottle bottle the back. It's burned into belgium label on the bottom left brewing side.
It's on the cases only. The packaging date is on the bottom of each can and on the side of each six pack. It is a Julian date that will read, for example, On the lower left side of the label is the month and year of bottling.
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New Belgium Brewing Company is a nationally distributed brewery in the United States that is owned by an international beverage conglomerate. The Fat Tire recipe originates from a co-founder's bicycle trip through Belgium from brewery to brewery. The company promotes its Fat Tire ale locally by the public placement of colorful vintage bicycles outside its brewery, which is located adjacent to the public bike path along the Cache La Poudre River.